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Press Kit
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Everything you need to write about Siculish — boilerplate copy, brand story, founder bios, logos, colors, and downloadable photos. For anything not covered here, reach out directly.

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At a Glance
FoundedMarch 2026 · San Diego, CA
FoundersLeandro (Barcelona) & Roberto (Trapani)
The Archive100+ words · 3 eras · 1880 to now
MissionPreserving Sicilian oral history, one voice at a time
Boilerplate

Ready-to-use copy

One-Line

Siculish is the rediscovery and revival of the hybrid language born from Sicilian immigration to America.

Short Bio

Siculish is a cultural movement preserving a language that was never written down. Born from the words Sicilian immigrants invented to survive in a new country — Brucculinu for Brooklyn, Rifriguirera for refrigerator — Siculish documents this hybrid vocabulary through a wearable collection, a growing word archive, and a Voice Archive recording the last native speakers before they're gone.

Long Bio

Between 1880 and 1924, over four million Sicilians crossed the Atlantic and arrived in a country whose language their mouths had never made. So they did what Sicilians always do: they adapted. Brooklyn became Brucculinu. The boss became u Bossu. The refrigerator became Rifriguirera. This was Siculish — a macaronic hybrid language, passed mouth-to-mouth through tenement kitchens and longshoreman docks for over a century before anyone thought to name it. Siculish the brand was born in March 2026, at a breakfast in San Diego, when founders Leandro and Roberto set out to give this language the monument it deserves. Today, Siculish preserves the words through a wearable collection, a living word archive of 100+ terms across three eras, and a Voice Archive racing to record native speakers in their 80s and 90s before their words are lost forever.

Brand Story
The origin word · March 2026 · San Diego, CA

A phone call in the States. A Sicilian friend was running late—said "calmati" and Leandro heard "Karmati." Two words collided. Two languages merged into something new, something that had never existed before. Something unmistakably Siculish. One conversation with Roberto followed. And with it, the birth of Siculish.

Karmati
karma (Sanskrit → English) + calmati (Sicilian) · Era 3 · Neo-Siculish
Founders

Two voices, one mission

Leandro

Leandro

Chief Vision OfficerBarcelona

The architect of the Siculish philosophy. Leandro heard "Karmati" in a phone call and immediately saw what it meant — not just a word, but a whole universe of language hidden in plain sight.

Roberto

Roberto

Head of DocumentationTrapani

Roberto uncovers the stories hidden within Siculish. He searches through narratives, discovers unexpected connections, and finds the most compelling pieces that reveal what this language truly means.

Logo & Brand Assets

Wordmark & colors

Logomark · Blue
Logomark · BlueDownload →
Logomark · White
Logomark · WhiteDownload →
Logomark · Red
Logomark · RedDownload →
Siculish Blue#004261
Siculish Orange#C03330
Ink Black#000000
Paper White#FFFFFF
DisplayCabinet Grotesk
BodySatoshi
Mono / UIGeist Mono
Photos

Downloadable images

Era 1 · Nova Jorca tee
Era 1 · Nova Jorca teeDownload →
Era 2 · Brucculinu tee
Era 2 · Brucculinu teeDownload →
Era 3 · Karmati tee
Era 3 · Karmati teeDownload →
Founders · Leandro & Roberto
Founders · Leandro & RobertoDownload →
Historical · Ellis Island
Historical · Ellis IslandDownload →
Lifestyle · Voice Archive
Lifestyle · Voice ArchiveDownload →
Get In Touch

Writing about Siculish? We'd love to help — interviews, quotes, extra assets, or a sample from the collection.

parramu@siculish.com