The Collection

Words worth wearing
Paroli ca vali a pena purtari

Bissinissi

/bee-sih-NEE-see/
Noun[Era 1]

Business. The serious matters of survival and success, spoken with Sicilian weight.

Don't say

"I have things to do."

Say

"Oggi nun pozzu, fazzu bissinissi."

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Nova Jorca

/NOH-vah YOR-kah/
Noun[Era 1]

New York. The city that renamed itself in their mouths — where they built a new world.

Don't say

"I'm going to New York."

Say

"Staiu jennu a Nova Jorca."

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Giobbu

/JOH-bboo/
Noun[Era 1]

Job. The work that built America—spoken with the accent of those who made it happen.

Say

"Truvai nu giobbu."

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Aiscrima

/ah-ee-skrèe-mah/
Noun[Era 2]

Ice cream. The sweetness of belonging—a taste of prosperity and place.

Say

"Eat your dinner first, then Nonna will give you n'aiscrima. But don't tell your mother!"

(Mangia prima la cena, poi nonna ti darà il gelato. Ma non dirlo a tua madre!)

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Brucculinu

/broo-koo-LEE-noo/
Noun[Era 2]

Brooklyn. The place that became home—bent through their language into something entirely their own.

Don't say

"I'm from Brooklyn."

Say

"Sugnu di Brucculinu, capisc'?"

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Carru

/KAHR-roo/
Noun[Era 2]

Car. The vehicle of freedom and possibility—transformed into their own word.

Say

"Accattai un càrru novu!"

(I bought a brand new car)

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Strissatu

/stree-SAH-too/
Adjective[Era 3]

Stressed. The modern feeling—named with the language they never left behind.

Don't say

"I'm so stressed."

Say

"Sugnu accussì strissatu ora."

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Karmati

/kar-MAH-tee/
Noun[Era 3]

Karma + Calmati. When the universe owes you one — and you wait for it.

Don't say

"Karma got them."

Say

"Chissu è Karmati, amicu miu."

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Maccarunni

/mah-kah-ROO-nee/
Exclamation[Era 3]

Where is the pasta? A Sicilian's essential question—where hunger meets home.

Don't say

"Where's the pasta?"

Say

"Maccarunni?!"

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Dress the language. Build its future.

Every piece funds Sicilian oral history, so the voices of our grandparents echo for generations to come.